To me, richard branson is nothing short of inspirational. His virgin group holds more than 200 companies, including the recent virgin galactic, a spacetourism company. Branson s leadership styles participative leadership. Richard branson richard branson has been practically a household name in the u. There are few organizations whereby the leader has significant influence as the brand. He is the type of entrepreneur whos a natural born leader and business creator. Outstanding leaders display a high level of faith and in the attainment of the vision. Few people would doubt richard branson s ability to lead. Understanding the richard branson approach to leadership x on may 3rd richard branson touches down in barbados for the next instalment of virgin atlantic s business is an adventure series, with the theme of leadership taking centre stage this time around. Branson is internationally famous for his iconoclastic approach to leading his organization. Paul frankenhausermgt 500 modern management 972014 richard branson, the founder of virgin group has been a household name in the united kingdom for over twenty years.
Sir richard branson leadership style a rulebreaker. Virgin records, virgin mobile, virgin atlantic and virgin america, has created an energy and excitement around the virgin brand that is unparalleled. Leadership style of sir richard branson assignment free assignment samples, guides, articles. His staffs tend to be loyal and increasingly wealthy.
This has been one of the most important features of richard branson s leadership durbin dalglish miller, 2006. Please help us continue to provide you with free, quality journalism by turning off your ad blocker on our site. Richard bransons leadership style 962 words bartleby. Considering the successes, richard branson is no doubt a good managerbut he is however a better and an exemplary leader. He also shows the ability to implement changes quickly. Assess the organizations culture define my expectations in a leader learn about richard branson s leadership style and whether or not it. He is the type of entrepreneur whos a natural born leader and. I caught up with sir richard branson, as he was releasing his latest book, the virgin way. Richard branson dropped out of high school and at the age of 15, and he founded his first business. A free powerpoint ppt presentation displayed as a flash slide show on id. He overcame numerous difficulties in his formative years and went on to discover new business opportunities across diverse industries worldwide.
He is said to be diagnosed of dyslectic and performed poorly in school. Sir branson s leadership styles and motivational skills. The culture that branson created, in other words branson s way of doing business, its strongly influenced by his personality and his unique leadership style. All that you should know about writing assignments leadership style of sir richard branson assignment free assignment samples, guides, articles. As mentioned before, richard branson has influenced the culture of the organization the most.
Richard branson adopted a nonhierarchical leadership technique that promotes free interaction between employees and managers, which shows that richard branson is a leader who does appreciate boundaries. Analysis of the richard branson leadership business essay. Richard branson shares virgin groups philosophy on leadership. Sir richard branson, the founder of virgin group, a collection of more than 400 companies, the most notable of which. Poor leadership, on the other hands, typically tends to be static, much more about protecting the status quo and, if there are any around, resting on laurels. He believes that no one can be successful alone and you cannot be a great leader without great people to lead. Analysis of sir richard branson s style of leadership. In my view, richard branson is both a leader and a manager. Leadership comparison between sir richard branson and bill. Huge assortment of examples to help you write an essay. Sir richard branson is an example of the rare leaders in the world.
Whilst sir richard branson is a british entrepreneur, hes also an internationally recognised entrepreneur too. The leader is not exclusive in the leadership process. One of those global leaders is sir richard branson, chairman, president and ceo of the virgin group, which has launched more than 400 entrepreneurial initiatives selling an array of products and services. Sir richard branson s coaching culture at virgin why virgin had a coaching culture i joined the fledgling virgin group in the 1970s, where as an md of some of the virgin companies, i learned at first hand the leadership style of richard branson, which we would now call coaching. Peter fisk interviews the virgin entrepreneur about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities and his dreams to come. He is coming forward as a very humble, friendly and downtoearth human being, judging from several of television 10 and newspaper interviews given. Youll never guess who shaped richard branson s leadership style. Everything i know about leadership richard branson number tricks styles of leadership mind reading tricks trials and tribulations richard branson great leaders steve jobs book authors i know. Transformational leadership at virgin group free essays. He is the founder of the virgin group, known for record labels, cellular phones, airlines, and many other business ventures. Richard bransons three most important leadership principles. Introduction according to robbins, decenzo, coulter 2011, leadership is defined as the process of influencing an organised group towards accomplishing its goals.
Branson is an international entrepreneur, adventurer, icon, and the. Sir richard branson s first business venture was a student paper, which he started at the age of 16 after having decided to drop out of school due to some personal reasons. While building the virgin group over the course of forty years, richard branson has never shied away from tackling seemingly outlandish challenges that others including his own colleagues on many occasions considered sheer lunacy. He follows different leadership styles and technics according to the situation and the context. There arent many organizations where the leader is just as famous as the brand itself. Because of these primary beliefs and values, virgin has been able to compete, thrive, and challenge new business opportunities. Youll never guess who shaped richard bransons leadership. Leadership style description you cant be a good leader if you dont genuinely like people is sir richard branson s own words on how he defines good leadership and management style. Sir richard branson leadership style in business blog. Richard branson has a laissezfaire leadership style, as did warren buffet and herbert hoover.
Understanding the richard branson approach to leadership. The management cares for the welfare of the employees and allows them to work in a free environment. He seems to be very flexible in his appearance in public. Richard branson group one chan yin mui, angel chong kar yee, lucy wong ka pik, venus wu yi hua, eva yeung chui ying, tracy outline of presentation profile of richard. He truly rocks as a leader and inspires even people who are outside his team people like you and me to lift our games and aim higher. Richard branson is known as one of the best and highly charismatic entrepreneurs with incredible leadership style in the world today. Good leadership is by definition all about taking the venture forward and finding viable new avenues where the business can evolve and prosper. Analysing the leadership style of richard branson essay. Moreover, taking sir richard branson as a living example, of such a leadership style, this research discusses his style and sees him as the transformational leader. Sir richard branson seeks to involve other people in the process, possibly including subordinates, peers, superiors and other stakeholders. Laissezfaire leaders steer clear of sweeping policies. For this particular case, i will argue that branson is more of a leader and less of a manager. Richard bransons ceo virgin management style and cios. This reflcts the most dominat theory of leadership today i.
Virgin was a place where people were valued for their strengths. Ppt richard branson powerpoint presentation free to. Richard branson has a good leadermember dealingss and handle his employees respect, like his ain household, even to the extent of giving invitations to his junior members for place for parties dearlove 2007. Leadership style of sir richard branson assignment free sample. The leadership style of richard branson contributes to the. Sir richard branson is a strong supporter of individualized attention to every employee.
He insists that a great leader must love people or it could jeopardize company morale. The leadership of richard branson essay 1949 words. Richard branson leadership style 796 words 4 pages. Sir richard branson leadership style sir richard branson leadership style copyright. Recommend a leadership style combination styles make branson effective leader richard branson. Analysing the leadership style of richard branson read this full essay for free. Richard branson has successfully steered the creation of numerous organizations all over the world, hence making him a global leader. Michael walenius blog the leadership style of richard branson.
Under his umbrella company virgin group, billionaire entrepreneur richard branson has more than 60 businesses. The leadership style and management of richard branson richard branson entrepreneurial projects started in the music industry and expanded into other sectors making branson a billionaire. Leadership style of sir richard branson and knight bill gates table of contents 1. But having scores of businesses does not make it any easier when one closes down. The leadership style of sir richard branson cmw management. Everything i know about leadership, entrepreneur richard branson describes his experience in building the virgin group, focusing on aspects like fun, creativity, and. Analysing the leadership style of richard branson free. This article is about sir richard branson leadership style. Richard branson s leadership style, motivation, and transformation as a business leader who believes that no one can be successful alone and you cannot be a great leader without great people to lead chris, 2015, p. So his leadership style boils down to caring for his employees. Leadership style richard branson is the charismatic ceo of the virgin group ltd. This is a book on leadership from someone who has never read a book on leadership in his life. There are four steps to evaluate whether richard branson s leadership style is a good fit for me as a manager.
1000 1052 1385 1468 613 535 1318 716 921 1362 1217 260 1218 1285 966 1140 444 1149 426 1348 1073 375 938 579 638 1156 1094 1428 1400 709 186 800 729 677 152